MEXICAN MARTIAL ARTS
In 2018 we set out to expand our reach by implementing our own advice and strategies, and it’s still paying off in 2023!
The Goal
We set out to create a “loyal following”. A core group of people who would consistently watch our videos, follow us on social media, and even spend their hard-earned money on our merch.
The Strategy
We decided to zero in on a niche that we were familiar with, which happened to be mixed martial arts. Being able to fluently speak the language of our viewers would tell them that we were just as interested in the topic as they were.
We then researched and capitalized on the more popular names and keywords in the MMA community. Using this built-in traffic would present us with greater visibility and therefore more opportunities to grow our channel upon every upload. We would give the MMA fans what they were already searching for, with our own creative spin.
The Results
In one year we accumulated 75,000 YouTube subscribers, 15,000 Facebook followers, and 5,000 Instagram followers.
Since then we’ve grown to over 300K followers across social media. And:
Tens of thousands in merch sales
Hundreds of thousands of fan joined our livestreams
Thousands of dollars in SuperChats on YouTube
UFC fighters followed and a UFC champion quote our videos on TV
The leader in MMA fight gear sponsored GSP and us.
Tens of thousands of dollars in YouTube AdSense revenue
Collab with MAD TV star Bobby Lee and other big YouTubers
Hollywood
We are now repped by one of the 3 largest talent agencies on the planet. Our MMA show led to a partnership documentary collaboration with McDojoLife. Jocko Willink has signed on be executive producer, and it is now being shopped to all streaming platforms.
The Takeaway
This would have been impossible without the use of video. Taking advantage of this medium, which consistently outperforms text and photo posts, created a strong online presence for our brand. This exposure across social media platforms (and thereby Google search results) has already yielded a promising ROI, as potential clients continue to discover us via our video posts.
We then have the opportunity to provide these clients with videos of their own. VERY circle of life-ish.